Sounds great: Unleash the power of art and artists to teach liberty and pro-freedom change. Host an all-day celebration of liberty, Arts and Minds in liberal Portland. Invite everyone to come, paint, party, and learn. Involve lots of organizations working to reform the creaky Oregon criminal justice system. Transform an ugly wall into a public […]
Dan Beck, Txtwire founder and CEO, explains the ins and outs of short text messages sent to an audience that already knows your work and has asked to be informed. He defines why and when such texting boosts your communications reach, how to message for best effect, and when to transition from email to short messaging service (SMS).
Jonathan Haines and Nicole Williams talk through five considerations as you transition from “I don’t like my Wikipedia page” to becoming a Wiki wonk – because working Wikipedia wrong can land you in world of wasted time!
Barb Ford, Sean Malone, and Nicole Williams answer all your questions about incorporating media into your organization’s messaging.
Our November Spark Session “Improve Your Digital Marketing” explored meaningful metrics, focusing your message, and tying up loose ends.
Most Important Aspects of a Digital Strategy 3:13
Customer Journey 4:58
Web Design Concepts 6:11
What to Communicate for Success 11:25
Organic Synergy 12:50
Meaningful Measurements 15:30
Digital Strategy 17:21
Cohesive Messaging 20:15
What’s Coming Next 22:05
Digital Marketing Tools 27:02
Becoming the Best 29:43
Marketing Targets 32:11
General vs. Specific 34:35
The September Spark Session, “Telling vs Selling,” explored how to listen intently so you “sell” the right aspect of your product. Be sure to watch the whole recording!
Figure out which story to tell (4:50)
Who does your story target? (6:15)
How to sell a cellphone (7:30)
The 3 principles of ALL selling: Ask, Listen, Link (9:30)
Telling or Selling #1: GOP.com vs Democrats.org vs LP.org (11:00)
Telling or Selling #2: Organ donation (14:15)
Sell a complex policy in bite-size chunks (18:05)
Making Fiscal Federalism (somewhat) sexy (18:40)
Why people buy (24:45)
When should you tell? (27:45)
Make numbers memorable – even emotional (30:20)
Selling to policy wonks (32:00)
Q & A:
How can a policy paper sell, not tell? (34:15)
Should my selling points always be positive? (36:35)
What policy area has been the most difficult to sell? (38:55)
What if I just can’t figure out my listener’s desire? (41:10)
When you don’t yet know your audience – say, as you develop a policy – how can you sell? What if you can’t afford market research? (45:00)
Roger Dooley, Brainfluence
Save the date! Our next Spark Session is November 17.
To catch up on past Spark Sessions, visit our Archives.