Once a fringe “new media” tactic, podcasts have come into their own by taking advantage of smart phone automotive audio link capabilities and catering to the expectation of “my content, my choice.”
Podcasting is an easy tactic to deploy, well worth the time and money – so long as those who create the content tailor the way they talk about policy to a podcasting audience. Given a tech-savvy audience, it will help you achieve your communications objectives. You should know ahead of time that podcasting is also a regular time commitment on the scale of maintaining a website or a regular radio spot. Don’t start one until you evaluate how it fits into your organizational plans and structure.
Are you interested in getting a podcast going at your organization?