In our August Spark Session, Scott Graves (LibertyLab), Kevan Kjar (ArrowHead3 Consulting), and Spark Freedom’s own Nicole Williams tackled a whole sombrero full of your questions about marketing and communications. This session is so chock full of information, be sure to watch the whole recording or download the audio for your listening pleasure!
Here’s this session’s roadmap:
What do I do if I can’t find stories to support our marketing or policy message? (2:45)
How do I even get started with our 2017 marketing plan? (5:45)
Recently, our Facebook page views have dropped dramatically. What strategies work now? Should we move to a different platform? (7:35)
How can we persuade people we know are opposed to our policy proposal? (14:20)
How do I tackle objections? (19:15)
What social media platforms should we be on, and how often should we post? (24:50)
What is the appropriate length for a YouTube video for a policy idea/message? (29:50)
We’re thinking of doing a podcast. Do you think podcasts are still a good marketing tool? What tips do you have to make them successful (e.g. length, frequency, content)? (34:00)
Do you think social media is more important than your website? (39:05)
How can you effectively market on a very small/no dollar budget? Do you have good examples of that you can share? (41:05)
Any advice for making videos on a dime? (46:15)
Download the audio (right-click > save): Spark Session August 2016 – Audio
Our next Spark Session is September 22. Save the date!
To catch up on past Spark Sessions, visit the Archives.